Art, Extreme Sports and the Sunk Cost Fallacy

figure wearing a hydration vest standing in front of a large stone

Many of us have heard of the sunk cost fallacy. Many of those of us who have heard of it know that it describes something bad. So why do so many of us still talk as though we either haven't heard of it, or don't realise it's bad (hint: the answer is, itself, an example … Continue reading Art, Extreme Sports and the Sunk Cost Fallacy

You’ve Found a Niche: What Now?

Finding a niche is the key to maximising your impact in the world. But the fact it is a niche is also the biggest barrier to creating that impact. It may be that, as Peter Thiel says about start-ups in Zero to One, fields that would make the world better are not distributed in the … Continue reading You’ve Found a Niche: What Now?

Misunderstanding Excellence: relating the parts to the whole

a plastic model of a dugong and packs of playing cards on a large wooden meeting table

My day job is with the University of Oxford, working in the administration. Two recent developments have shone a light on what in retrospect, is a fundamental truth about organisations that should have been obvious to me long since: The excellence of an organisation is not dependent on the excellence of its parts. There are … Continue reading Misunderstanding Excellence: relating the parts to the whole

An Open Access Manifesto for Training the Body

Every body is different; every body has different needs; every person has different desires, aspirations, and potential for their body; Whatever those needs, aspirations, desires, and potentials are the means to train the body to attain them should be freely available to all.Societies should do everything possible to ensure every form of exercise available to … Continue reading An Open Access Manifesto for Training the Body